Planner nerds and planner addicts reunite once again, all because of the much awaited Starbucks Planner 2015! Actually, I do not have one. This planner is owned by a good friend of mine, who asked me to create a customized cover for her SB planner. I customized the insides and included some mini papers and stickers she can use for her SBP.
For those who are wondering how to get this limited edition thingy, you must accumulate a total of 18 stickers (see mechanics). If you’re a coffee addict or a Starbucks fan, this would be an easy feat for you. Otherwise, you will drag yourself and your buddies to drink the beverages just to have the stickers. I am one of the victims but I did it for friendship. How sweet of me, huh?! 😀
While it is true that Starbucks are helping communities and some proceeds of this planner go to charities, it will cost a lot of bucks in order to redeem this cute planner made of cloth. Even though it is a bit costly (esp. for folks earning minimum wage), people are going crazy about it — whether to give this planner as a gift for themselves or for their loved ones.
So what’s the hype? I guess it’s because Starbucks provide a good experience for every customer. It all started there. No wonder even if there is a better planner out there, people would always want the one created by Starbucks!
To cap it all off, I always meet Yhang (the owner of this planner) at the so-called world’s third place. It is convenient to meet her there since it is beside her office.
What more can I say? Starbucks has a very good marketing at that. Kudos to Howard Schultz and his talented team for their successful marketing! 🙂